Clarity for founder-led brands.

I help ambitious SMEs and owner-founders articulate who they are, what makes them different, and how to communicate it in a way that attracts the right customers.

“Gemma has an exceptional ability to distil complex ideas into clear, compelling brand stories. She quickly grasped the essence of our design philosophy and articulated it in a way that resonated with both clients and partners.”

Tom Humphrey’s, Director, Humphrey’s Yacht Design
“Working with Gemma gave us so much clarity about who we are and how to communicate that to our community. She helped us put our passion for Pilates into words that really connect with people.”

Jen Strelu – Founder, Reformer Rooms
“Gemma brought fresh thinking and clarity to a complicated brand challenge. Her ability to balance creativity with sensitivity was invaluable, and the results have had a lasting impact on how we tell our story.”

Hannah Chambers, Communications Director, Children with Cancer UK
“Gemma combines strategic intelligence with warmth and intuition. Whether launching new initiatives or repositioning existing ones, she brings brands to life in a way that feels both human and powerful.”

Erin Baker – Editorial Director, Auto Trader
“Gemma instantly understood what makes Momentum Adventure different. She helped us articulate that in a way that elevated the brand and gave us the confidence to tell our story more boldly.”

Matthew Robertson – Founder, Momentum Adventure